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In this podcast lesson, we are looking at issues involving business ethics and public relations. Currently, there is growing consumer demand for environmentally-friendly, ethically-produced goods and services. We examine how one company addresses consumer concerns and attempts to solve its public image problems without compromising its profit margins.

LINK TO DOWNLOAD THIS LESSON (right-click, save as) :
epod_biz45_C13.mp3(14.49mb)

In today’s Podcast we will discuss marketing a new product. How well can you describe the process of bringing a new product to the stores in English? Daniel, Christy and our host Kris will introduce the Business English of marketing a new product.

LINK TO DOWNLOAD THIS LESSON (right-click, save as) :
epod_biz36_C9.mp3(12.99mb)

Today’s English podcast is about agreeing and disagreeing with someone. If you listen closely to the dialogue (part of a meeting about marketing strategy), you’ll hear some great ways to say more than just “I agree”, and “No way.”

LINK TO DOWNLOAD THIS LESSON (right-click, save as) :
epod_biz33_B12.mp3(8.39mb)

Brainstorming with a group of people creates new ideas, solves problems, motivates and develops teams. Use brainstorming well and you can achieve excellent results in improving organization, performance, and staff development. In today’s Business English lesson we are going to listen to a team brainstorming ideas. As you listen, see if you can hear some of the stages in the brainstorming process.

LINK TO DOWNLOAD THIS LESSON(right-click, save as) :
epod_biz11_C4.mp3(9.06mb)