Learn Google or else!
Looking through the business news at www.cnn.com this morning I found a great article on how Google can help or hurt businesses.
The article uses the example of a small business that does pretty well and has a good search ranking so customers can find it online. Then, to their shock, Google changes its calculations of web rankings (even a small change can have a great impact) and “poof”, the small business finds itself well down the list for its search terms. Just like that, people using the typical search terms can’t find this particular small business - they find other companies instead.
Knowing SEO (search engine optimization) is vital these days. You want your website to be #1 or at least on the first page when people search using words related to your business. According to the article, about 500,000 businesses rely on unpaid (natural) Google searches, while another 500,000 use paid search advertising with Google. That’s one million businesses from around the world.
More on SEO to come in future posts. For now, check out www.seochat.com.
Anyone out there have SEO tips?
